Chris Atherton Usability rådgiver at Netlife Research - nudging2017Usability rådgiver at Netlife Research

(In English): Chris will talk about dark patterns in visual perception, and what we can learn from psychology about how not to trigger the brain’s automatic perceptual processes in the wrong ways. She will also discuss cognitive load, and why we need to think carefully about how and when we offer to lighten the load for users. Chris will also issue some health warnings about how we interpret psychological findings when we read about them, and suggest that we need to beware of the ‘neurohype’.